If you're a marketer your number one concern is customers. You've probably read and heard a million and one ideas about how to build relationships, retain customers, create a list of potential customers, and inspire consumer loyalty. But the tough question is, "How do I convert prospects into customers?"
There are a lot of people out there who see your ads, think about them, and maybe even say, "I ought to..." They're just waiting to be convinced to do something about it. There is something you can do to get them moving.
1. Improve Your Offer
No one can pass the deal that's "too good to resist." Think about it... how often do your customers want your product, but just want something else a little more? That leaves you with a long list of "almost sales" that have the potential to be converted into real sales and profit. Sweeten the deal. Make the offer so good they can't resist it.
You can just as easily load it up with bonuses to increase the perceived value without cutting away at your profit. Bonuses motivate sales, maybe even more than cut prices.
Don't let them lollygag. getting them into the store with a deadline. They may have to put a competitor purchase on hold to get your deal.
2. Follow Up
Prospective customers aren't going to buy your product the first time they see or hear about it. Maybe it'll be the third or fourth, but they have to hear from you that third or fourth time before they actually become a customer. Do you have a follow-up system in place?
Simply contact the "almost customer" every month with a new offer, or give them more information about the product they are showing interest in. It doesn't have to be an intricate process. Keeping the contact there goes a long way toward building trust the key to finding life-long customers.
Internet Marketers experience a high number of customers who browse their site, then click away. You can't follow up without some form of contact information. A great way to gather the info you need is to offer a free eBook or informative report that consumers will find of interest. Once they've given you the information to email them the product, you have what you need to keep in contact and work on converting them into loyal customers.
Personalise as much as possible. If you can get the first name of your customer and personalised messages have greater appeal than "addressed to occupant" messages.